Xiling engraving art society is an organization that has protected and preserved Chinese engraving art for hundreds of years. The bookstore is a space that has collections of books relates to stamp, calligraphy, painting, and spreads stamp culture.

As the main anchor for the bookstore, Xiling engraving art society has a traditional Chinese background. Even though they start with making stamps and mainly paintings, publishing has become a really important part of their company. Their marketing strategies are using publishing, online retailing, and advertising to spread engraving art.

XILING

WHAT

WHAT

WHAT

bookstore

WHERE

WHERE

WHERE

WHERE

hangzhou

WHEN

WHEN

WHEN

WHEN

april, 2019